Become a Perimenopause Hub Expert!

Origins of the Perimenopause Hub

The Perimenopause Hub was founded in 2019 by Emily Barclay, after she realised that neither the expert help nor the peer support she needed, when she discovered that the symptoms she had been struggling with for the last 3 years had been hormonal, actually existed.

The Hub brings together perimenopause experts and the women who desperately need their help via a website, a very large and active Facebook group, and other social media channels.

Emily, affectionately known as the Peri-godmother, is passionate about ensuring no woman feels as lost as she did when they go through perimenopause. At age 39, she started to experience extreme fatigue, tearfulness, rage, weight gain, insomnia and much more. She went from training for Ironman triathlons to barely recognising herself. After 13 visits to various doctors over the course of 3 years, she finally got the word perimenopause. The relief was palpable, and she did what everyone does and went home to Google it and find ways to manage her symptoms.

Unfortunately she couldn’t find either the expert help or the peer support she wanted to help her navigate this hormonal journey. And so the Perimenopause Hub was born.

Initially a website with a small Facebook group to offer people a safe space to chat about their experiences, the FB group has come to eclipse the website in terms of popularity and usage, with over 100,000 active users and a growth rate of around 3500 new members per month.

Meet the Peri-Godmother

Offering Consultancy and Mentorship

Having grown the Perimenopause Hub to over 100,000 active Facebook users, with around 3,500 new members joining each month, Emily has created the asset most business owners can only dream of - a huge, engaged, ideal audience.

The experience of building this asset has given Emily a birds-eye view of the most pertinent pain points of the perimenopausal woman. With her intuitive understanding of what women need and her ability to distill your business superpower into a tangible message, Emily offers a unique consultancy and mentorship service to business owners like you whose ideal client is a woman navigating perimenopause.

At the Hub, we know you are epic at what you do, and we know you are in your line of work to help people, but we also know that sometimes the messaging gets lost in translation, meaning your ideal client doesn’t quite understand the enormous value you offer. Let’s work together to pull that magic out of you and get it in front of the women who desperately need your help.

You don’t need to do this on your own any longer. Your peri-godmother is ready to wave her wand.

Experts who join the Perimenopause Hub at VIP Access level will have one 90-minute deep dive call with Emily every month as well as WhatsApp accountability in between calls.

Meet the Perimenopause

MindMedicine Woman

Offering Consultancy and Mentorship

One of the most strikingly unspoken aspects of being an expert who serves women in perimenopause, is that, despite being an excellent therapist or coach, the skillsets of ‘business’ or ‘marketing’ might not come quite so easily to you. It might even give you the shudders - and that’s very common. We come to know that these skills need to be learned too, in order to create sustainability, connection, balance, and avoid burnout in your business. It can feel overwhelmingly challenging, especially when you’re navigating your own menopause transition, and so having a cheerleader in your pocket can remove a lot of the scariness.

Having spent 20+ years in owning and running ‘big businesses’ in addition to having over 10 years’ experience as a psychotherapist, clinical hypnotherapist and mindful mindset coach, Jo has blended these elements to offer you a unique take on creating and sustaining your incredible business, both in very practical terms and through some unshakeable mindset foundation work.

With her eye for likely commercial success and a feel for helping perimenopausal businesswomen overcome those inevitable, and regular, mindset hurdles, Jo offers a unique consultancy and mentorship service, backed with oodles of the latest neuroscience, gorgeous mindset practices to elevate your sense of power and capability, wide design experience, tech insight, and ongoing, soothing wisdom, to support you in all the right places.

Your brilliance is a given - Let’s take you to a whole new level of clarity and confidence!

Experts who join the Perimenopause Hub at VIP Access level will have one 90- minute deep dive call with Jo or Emily every month as well as WhatsApp accountability in between calls.

Become a Headliner in the Peri Hub

Over 100,000 Ideal Clients Waiting

As a hub expert, you enter an ever growing world (approx. 3500 new members per month into the Facebook group, approx. 1200 additions to the mailing list per month) where everyone is your ideal client. We want to get you and these potential new clients linked up so you can help them and they can feel better. When you sign up, you will be joining an impressive line-up of amazing midlife experts.

Promote Your Services

You know, as a business owner, finding and getting in front of the right audience is the hardest part. At the Perimenopause Hub, we already have the audience waiting for you. You, as a hub expert, regardless of the level of access you choose to sign up for, will be in the enviable position of having exemption from our strict “no self promotion” policy, giving you carte blanche to shout about your courses, your books, your 1:1 client work, and anything else you are organising.

At the Access All Areas or Full VIP Access, levels there are even deeper opportunities to promote and be seen!

Network With Other Perimenopause Experts

We know how important networking with other people in your field can be, we also know that no one expert is perfect for every woman, so the hub facilitates networking sessions to enable you to get to know the other experts and collaborate, so you can offer the best possible service to your clients. These Zoom meetings take place at a US/UK-friendly time one month and a UK/Australia-friendly time the following month.

Access All Areas and VIP Access experts will have the opportunity to showcase their business in a 5-minute “Featured Expert” slot (one Expert per Zoom meeting, as rota’d)

Emily has quite an extensive Black Book, which VIP Access experts can use, so if there is a specific type of expert

you need to meet, she will likely know someone.

PeriClinic - Demonstrate Your Knowledge

We all know that potential customers need to ‘Know, Like and Trust’ us, and to that end, we invite our Access all Areas and VIP Access experts to take part in monthly panel discussions in our virtual PeriClinic.

Topics to be announced in advance. These discussions take place at different times in the day/week/month to accommodate the experts as well as group members in multiple time zones.

Recordings will always be made available after the event for those who have been unable to attend.

Highlighted Expert

We want to shout about our fab experts. By signing up to VIP Access, you will be one of the people we’ll tell our audience all about. Let us take care of promoting your courses and offerings, so you can focus on building that essential ‘Know, Like, & Trust’ relationship, in the comments section, and rocking your business.

We’ll work with you to really figure out the messaging your ideal client will want to respond to.

The Perimenopause Hub Vault - COMING SOON

We all know that women in perimenopause often have a short attention span, so need things to be handed to them on a plate. To that end, we have a vault containing all the experts’ freebies and paid-for offerings, making it easy for women to find just what they need when they need it.

Quarterly Masterclasses

As well as being a perimenopause expert, you are also a business woman, and we want you to succeed. These masterclasses bring industry experts to your screen so you can learn skills such as simple social media, creating epic offers for your ideal client, selling without the ick, marketing for the allergic, building useful and potentially life-long connections and much more.

Access All Areas and VIP Access experts will be able to attend these masterclasses live, enabling you to ask questions to the speaker. The masterclasses will also be recorded so you can watch them at your leisure fromthe comfort of your own home.

Mailing List Takeover

The mailing list currently has nearly 30,000 people on it, and is growing at a rate of approximately 1200 people per month. As an Access All Areas or VIP level expert, you will have the opportunity to get directly into the inboxes of this audience, with your unique message and valuable offerings.

Takeovers are available once per month and are rota’d among all qualifying experts

Deep Dive Call

Emily has an innate ability to see the crux of what you and your business offer to perimenopausal women, as well as an in-depth understanding of the market, including women’s pain points and desire profiles.

Jo has extensive experience in commercial business, as well as the amazing therapeutic ability to help you get past those self-imposed hurdles, that so many of us are guilty of tripping ourselves up with. You often know what to do - Jo can help you to know that you can!

In this remarkable VIP level only benefit, we’ll have monthly ‘Deep Dive’ 1:1 calls, where we work together to bring the magic out of you to create marketing, messaging and offers you want to shout about... and that sell.

WhatsApp Support from Jo and Emily

After your monthly Deep Dive Call, we won’t leave you high and dry, rather we’ll be cheering you on via WhatsApp. This means you’ll be able to hone the message we discussed, run new ideas past us and so on, between calls.

Please note that we can only respond to WhatsApp messages during UK office hours.

Perimenopause Hub Values

At the Hub, we have a fabulous team of moderators who ensure that the Facebook group remains a safe place for the women who use it. To that end, we have a small number of rules that everyone, experts included, is expected to abide by.

Be Kind

It saddens me that this needs saying, but kindness is just so important as we navigate this hormonal rollercoaster.

We ask that all group members, from newbies to longstanding experts, be kind to others.

No Weight-Loss Diet Talk

The diet industry is not kind, so immediately our primary value falls down if we allow this sort of content. Further to this, the vast majority of women have been on numerous diets throughout their life, and the Hub Facebook group is one safe space where we don’t expect anyone to be in a smaller body.

We love to encourage people to choose to nourish their body with food, exercise, self care and so much more, we hate to restrict anything.

This rule extends to “before and after” photos and anything else that pertains to any perceived requirement to be smaller in order to be acceptable.

No MLMs

Sadly the MLM sales tactics aren’t usually kind, relying instead on preying on people when they are vulnerable.

We do not permit any MLM products being promoted, and this also applies to the experts.

Our Expectations from Experts

To ensure everyone gets the most from the Hub/Expert relationship we expect the following few things from you:

  • Offer support and advice to the group members

  • Show up where possible to meet other experts

  • Adhere to the hub values

  • Like animals!

Pricing

Back Stage Pass: £45/month or £480/year (10%) off

Benefits:

  • Promote your services and products to the FB group - you can access the over 100,000 ideal clients in the group thus bypassing “no self promotion” rule

  • Basic inclusion in the monthly newsletter - you’ll be able to link to your website/current offer

  • Monthly Experts’ Zoom meetings - join us to chat about all things Hub and to meet other experts

  • Hub website directory inclusion - your bio, photo, relevant links and any blog posts you’d like to include

  • Access Monthly Mastermind call recordings - you’ll receive a replay link (you won’t be able to join live or put questions to the speaker)

Access All Areas: £75/month or £810/year (10% off)

Benefits as Back Stage Pass plus:

  • We’ll share up to 10 posts per month promoting you and your offerings (content to be provided by you)

  • Be a highlighted speaker in the Experts’ Zoom meetings - showcase your business to the other Experts on a rota basis with other Experts

  • Access Quarterly Mastermind calls LIVE - you’ll be able to put your questions to the speaker direct

  • Up to 10 offerings in the Hub Vault (coming soon)

  • Mailing List takeover (frequency to be determined by a rota of qualifying Experts, no more than 2 takeover emails per month across all qualifying Experts) - you send us your promotional copy and we send it to the 30,000+ people on the mailing list

  • Participate in Zoom panel discussions - showcase your knowledge on the monthly PeriClinic, available free to attend for women in the Epic Action Takers sister Facebook group

VIP Access: Monthly £350or £3800/year (10% off))

Benefits - Back Stage Pass and Access All Areas plus VIP VISIBILITY:

  • 90 min deep dive call with Emily or Jo once a month to pull the magic out of you and really boost your business - we will help you to gain clarity on all aspects of your message, your marketing and how to grow your business, as well as how to overcome the mind monkey, how to show up consistently in your business and how to set yourself apart from others in your field

  • WhatsApp support from the coaches - we will be your cheerleaders in your pocket (UK office hours only)

  • We’‘ll post Unlimited FB posts scheduled/month on your behalf, having helped you craft them AND you’ll even get the opportunity to ‘go live’ in the big group

  • Highlighted Expert social media posts - we’ll shout from the rooftops about how fab you are

  • Star Feature in monthly newsletter - up to 150 words about your current offering, as well as a call to action button

  • Access Emily’s Little Black Book and get connected to people who can really boost your business

  • Get regular focus, motivation and calm from Jo’s HypnoMindfulness® Audio Library plus access to selected recordings and worksheets from her ‘Create Your Ideal Therapy Business’ course

Inclusivity Statement

In order to make a statement about equality and diversity there must first be an acknowledgement of systemic barriers that impede the progress of many people in our society.

Barriers in our society, culture and unfortunately our coaching rooms, can create imbalances of power and privilege. Minority stress and discrimination are systemic and include, but are not limited to; sexism, ageism, ableism, classism, heterosexism, genderism and racism.

How this affects individuals is of huge importance to us at the Perimenopause Hub. We are committed to creating an environment where the unspoken, unseen elements of our clients’ socio-economic experience can be openly shared such that the coaching stretches clients into their best selves, without overshooting capacity or boundaries. We are dedicated to helping clients discover their authentic selves, decipher capacity from fear whilst staying true to our relational-based, value-led business philosophy.

We are committed to creating an environment that models inclusivity and respects all people regardless of race, colour, culture, religion, spiritual practice, sex, age, socioeconomic status, neurotype, perceived or actual sexual orientation, gender identity or gender expression, relationship status or configuration, national origin or physical and mental abilities.

Let’s Get Started

We’re excited to have you onboard and look forward to supporting your amazing business.

Love, Emily and Jo x